Coaching: Tends to focus on the present and future rather than the past. Coaches help people identify their goals and the obstacles they are facing. Like therapy, coaching involves guidance and support but also places a great deal of emphasis on accountability, enabling people to do more than they might on their own.
Coaches work with people who are basically healthy and functional but not reaching their full potential. Coaching almost always addresses an individual’s mindset and attitude by uncovering self-limiting beliefs and negative self-talk. A person being coached is assumed to have all the answers they need within them; the coach’s job is to facilitate the discovery of those answers by asking the right questions.

Therapy: People typically see a therapist because they have symptoms of a mental health issue and want to feel and function better. Therapy also helps individuals by increasing insight and self-awareness by identifying the roots of issues and problematic thinking.
Therapists work with individuals with mental health conditions, substance abuse, relationship difficulties, trauma, grief/loss, and a wide variety of day-to-day challenges and struggles. A therapist’s training allows them to work with people who have severe mental health issues, but they also work with individuals who are highly functioning but want more out of life by utilizing coaching tools and techniques.